Freaky Friday

I must admit that I actually added to the rest of the people getting out early on what is usually called Black Friday. I have always wondered why the media called it Black Friday. There is really nothing black about it, except maybe the sky.

We tried Freaky Friday a few years ago and found the people that set their alarms and made it to the stores while the raccoons were still out were really nice people. But why did they do it. Was it the extra $10 gift certificate you got at one place, or the free breakfast you received at another? What made them participate?

It all starts with the ads that run on Thanksgiving. That paper in our area is bigger than the biggest Sunday paper we usually receive. So you pour over the ads, seeing who has the bargains that are on your list of gifts for Christmas. Then the decisions! Which store do I get to first? Do I have to get up at 3AM or 4AM? And, when will I have the time to get to the store that is giving away breakfast? Oh…the decisions…

So you roll out of bed at 3:30AM (the store is close) and hit the road while those raccoons are still scurrying the neighborhood. Under an almost party like atmosphere you line up outside the store. Bundled up…coffee in hand…then the doors open. BUT, unlike that you see on television when Feline’s has their sale on bride’s dresses. This group of shoppers is cautious, happy, helpful, funny, and calm for such a stressful time. Many consider this fun!!? Many do this every year! Stores reward these people with extras, bonuses, gift cards and more.

The one thing these Freaky Friday shoppers have learned is those items with the biggest discounts don’t last. In some cases…they don’t last to the end of that line outside. This is found primarily these days at the electronics stores; where a $200 laptop or a $300, 42inch plasma is waiting for the really brave who camped out all night for those bargains. Some stores are even using a way of handing out a ticket for their limited supplies. Starting at the front of the line for all the super specials they have in the store. That way they have order instead of chaos, and everyone still stays happy.

Here is the interesting observation. The people at the back of the line don’t leave just because they did not get a ticket for the super specials. They stay. They still shop, they still have the experience and fun and sometimes…people who have the tickets for some items give them away because they are already over their budget. So they get to play Santa Clause too.

What a great concept. Bargains, fun, new friends, food… that does sound like a party. So why doesn’t the media rename black Friday to something more fun; like Sparkling Friday or Freaky Friday. Yes it is freaky to get up that early to go shopping. But it is fun! And it’s only one day a year!

Amazingly Yours,
Dr Marlene

If you want a fun read that can also teach you the secrets I learned on losing over 170 lbs. pick up my book: The Thinking Side to Thin: available on Amazon or under links to my other sites. It will be a good one to have around just after the holidays. Or if you want to learn more about color, my book Marketing’s Silent Language includes how to use what the eye sees first, to your advantage.