I am observing the new colors for fall and it seems many of the designers are getting stuck in a rut. Many of the colors have that gray undertone again. For many gray is not one of the best colors to bring out skin tones. Like black, gray seems to be a ‘safe’ color and many designers think that like black everyone can wear it. That simple is not true. Gray is one of those colors that needs just the right person and attitude to wear.
For many years it seems that workout clothes only came in black and heather gray. Because of that many women think that gray is a great color. Just remember that heather gray has lots of white mixed in.
Try this when you are shopping and pick up one of the new colors for fall. Wear or throw something into your purse that makes you skin look wonderful. Then, you have a reference point for the new colors. Then while you are looking stop in front of that all important mirror and take those new colors and hold them up to your face covering all of what you are wearing. Wait about 5 seconds and see what happens. Pick several places on your face that are problem areas. Circles under eyes, veins, we all those areas now see what happens. If they suddenly “pop” into view…be careful. Now take the new color down and see what happens…if you see a change…put it back…yes I know that it is hard to do but…you may not wear it more than once and that would be a waste of money. However, if there isn’t any change you may have a great new piece to add to your wardrobe.
Not to many months ago I was talking with a stylist to be on my show. We had set the date and were having a conversation on the color and industry and what was popular. I told her about my book Marketing’s Silent Language. How I looked at color from a scientific standpoint. That color likes and dislikes were buried in our DNA and visually actually depended upon a person’s skin undertones and the colors in a person’s eyes. I ended the conversation with: the show was going to be great as we have different views on color… two days later she cancelled being on the show.
That made me wonder…are some stylists there to make you look great or to push what is the latest fashion trend? When I see many of the celebrities in clothing that makes them look awful, and most of the celebs use stylists I wonder what is going on. Are the stylists and the celebs getting compensation for looking awful? Don’t you wonder? Who is doing who a favor?
My philosophy on clothing…regardless of what is in fashion…if it doesn’t look right on my body…it doesn’t get purchased. The times that I have not stuck to that philosophy…that piece didn’t get used and/or is given away. I have turtle neck cashmere sweaters that are very old and are still warn year after year. Know your style, and know your best colors and stick with them.
I was watching a show on haute couture clothing. Incredible clothing with truly incredible prices! I remember one women’s statement. She had been buying couture clothing for many years. Because of her style, taste and color choices, items that were 20 years old could still be worn today. Think about that. How many of us can wear anything from 20 years ago. (Yes I know we have to fit into it first!) But short of jeans, do any of us have clothing that could still be worn in 20 years?
Maybe there is something to be said about timeless style and correct color choices after all.
Amazingly Yours
Dr Marlene
If you want to get your shape into better shape get my book:
The Thinking Side to Thin www.thinkingsidetothin.com
How to change your thinking to keep, or get that shape you have always wanted and deserve. To learn more about color and how it affects you everyday life get one of the last copies of my book:
Marketing’s Silent Language at www.silentlanguage.com .
Showing posts with label DNA. Show all posts
Showing posts with label DNA. Show all posts
Wednesday, September 24, 2008
Friday, October 12, 2007
Color Comes before Style
One Monday of this week I said that color has a profound effect on each of us every day. It assaults our senses, envelopes our every waking moment. It pulls pokes and prods us, and has a profound effect on our emotions. It stops us in your tracks, can make us hungry and makes us want to buy. It moves at the speed of light and helps program the brain to accept or reject the spoken or written word. For each of us it is buried somewhere in our DNA. That means that each of us knows instinctively colors that make us look good. The problem that most of us have is…we are swayed by style.
Developing a way to get to the colors that will always make us look good can be a problem as you walk into any store today. The array of clothes, styles and colors is mind boggling! Being able to cut through that array just to the color and cut of clothes for our own personality can be time consuming. Knowing a time saying method can help. This method works for men or women even teens that want to develop a true look that is there’s.
As you walk into any store, stop! You want to be far enough away from the clothes that styles will not influence your decision. Now from this vantage point, scan the entire area of clothes slowly several times side to side. As you do notice where to eye stops. If it keeps stopping on black keep trying. Black is a safe color. You are looking for the color that your eye and brain knows is right for you. (This action may surprise you at first.)
If there are only one or two areas, great note them then and only than wade deep into the clothes and see what style is right for your body in those colors. If you don’t find anything, it just might be that the buyer for that area is only buying colors they like. Thus not understanding there is another whole world of color lovers out there. If it is a small shop, you may be up against the same problem and that shop may not be right for you no matter how great of styles they have. Remember color is always the first thing people notice.
By using this method, you will discover that matching items in your own closet will become easier. Colors will work together better. And more clothes in your closet will be used. Letting go of the items that are the wrong color for you no matter how great the style will become easier. Compliments will follow. Go have some fun shopping and experiment.
Amazing Yours
Dr. Marlene
You can read all about the color systems and how they work in my book Marketing’s Silent Language, http://www.silentlanguage.com/
Developing a way to get to the colors that will always make us look good can be a problem as you walk into any store today. The array of clothes, styles and colors is mind boggling! Being able to cut through that array just to the color and cut of clothes for our own personality can be time consuming. Knowing a time saying method can help. This method works for men or women even teens that want to develop a true look that is there’s.
As you walk into any store, stop! You want to be far enough away from the clothes that styles will not influence your decision. Now from this vantage point, scan the entire area of clothes slowly several times side to side. As you do notice where to eye stops. If it keeps stopping on black keep trying. Black is a safe color. You are looking for the color that your eye and brain knows is right for you. (This action may surprise you at first.)
If there are only one or two areas, great note them then and only than wade deep into the clothes and see what style is right for your body in those colors. If you don’t find anything, it just might be that the buyer for that area is only buying colors they like. Thus not understanding there is another whole world of color lovers out there. If it is a small shop, you may be up against the same problem and that shop may not be right for you no matter how great of styles they have. Remember color is always the first thing people notice.
By using this method, you will discover that matching items in your own closet will become easier. Colors will work together better. And more clothes in your closet will be used. Letting go of the items that are the wrong color for you no matter how great the style will become easier. Compliments will follow. Go have some fun shopping and experiment.
Amazing Yours
Dr. Marlene
You can read all about the color systems and how they work in my book Marketing’s Silent Language, http://www.silentlanguage.com/
Thursday, October 11, 2007
Understanding Color With Science
Yesterday I gave a speech and decided to try one that I have been working on for some time. The speech had to do with the psychology of being evaluated when you first meet someone. Although there are 7 different items in the process I left the color item till the last because of past experience with other the audiences.
Because I announced this was an interactive speech, I took questions throughout the talk. I knew that the color item was going to draw the most interest. Even the men in the audience had questions and statements as to how color has helped them many times in business.
Early during interest in color one woman mentioned the…winter, spring, summer, fall aspect of color; at that point I noticed the body language of the men and the eye rolls. However, when I explained that the scientific method of color and the blue base – yellow base system, the men were intrigued; and they got it!
If you stick with the real provable science of any theory it will always win. So speaking from the scientific end of color I explained the two different classifications and how you tell the difference. I explained how they are measured. Some people (a little over 66% of the population) have more blue in their skin; while the remaining people have more yellow in their skin.
Each system (blue and yellow) have an entire color wheel except for two colors.
Simple to understand for the men and quick to check.
Over the years what I have learned is that men, when they understand and “get” this system, can be better at spotting the differences then most women. Men don’t seem to be affected by the “styles” of the hour.
When you understand this system, buying clothes and decorating your home can become easier. However, the real help in business in understand this system when present, sell or market to others. You can use the system to your advantage. And in todays market any advantage helps. More next time.
Amazingly Yours
Dr. Marlene
You can read all about the systems and how they work in my book Marketing’s Silent Language, www.silentlanguage.com
Because I announced this was an interactive speech, I took questions throughout the talk. I knew that the color item was going to draw the most interest. Even the men in the audience had questions and statements as to how color has helped them many times in business.
Early during interest in color one woman mentioned the…winter, spring, summer, fall aspect of color; at that point I noticed the body language of the men and the eye rolls. However, when I explained that the scientific method of color and the blue base – yellow base system, the men were intrigued; and they got it!
If you stick with the real provable science of any theory it will always win. So speaking from the scientific end of color I explained the two different classifications and how you tell the difference. I explained how they are measured. Some people (a little over 66% of the population) have more blue in their skin; while the remaining people have more yellow in their skin.
Each system (blue and yellow) have an entire color wheel except for two colors.
- In the blue base color wheel there is no orange -- Why? Because there is too much yellow in orange.
- In the yellow base color wheel there is not magenta – - Why? Because there is too much blue in magenta.
Simple to understand for the men and quick to check.
Over the years what I have learned is that men, when they understand and “get” this system, can be better at spotting the differences then most women. Men don’t seem to be affected by the “styles” of the hour.
When you understand this system, buying clothes and decorating your home can become easier. However, the real help in business in understand this system when present, sell or market to others. You can use the system to your advantage. And in todays market any advantage helps. More next time.
Amazingly Yours
Dr. Marlene
You can read all about the systems and how they work in my book Marketing’s Silent Language, www.silentlanguage.com
Monday, October 8, 2007
Why is Color Important?
Over the next few posts I will be discussing color, how it works and why it is important. We are engulfed in color daily; but have you ever really thought about it what it does and how it works?
It assaults your senses, envelopes your every waking moment. It pulls pokes and prods you, and has a profound effect on your emotions. It stops you in your tracks, can make you hungry and makes you want to buy. It moves at the speed of light and helps program the brain to accept or reject the spoken or written word. Color is an incredibly powerful business tool.
How does color work? We are assaulted on a daily basis of over 16.3 million colors. This assault is actually due to the science of color…the chemical make-up of the object being viewed along with the light under which it is viewed. You make constant choices based on this science. There is a chemical and light reaction in the eye and this process creates a physical reaction that is unique to color or color combinations. (Such as my reaction to certain colors of blue used on certain objects.)
Two important psychological things take place when you view color.
It assaults your senses, envelopes your every waking moment. It pulls pokes and prods you, and has a profound effect on your emotions. It stops you in your tracks, can make you hungry and makes you want to buy. It moves at the speed of light and helps program the brain to accept or reject the spoken or written word. Color is an incredibly powerful business tool.
How does color work? We are assaulted on a daily basis of over 16.3 million colors. This assault is actually due to the science of color…the chemical make-up of the object being viewed along with the light under which it is viewed. You make constant choices based on this science. There is a chemical and light reaction in the eye and this process creates a physical reaction that is unique to color or color combinations. (Such as my reaction to certain colors of blue used on certain objects.)
Two important psychological things take place when you view color.
- You will feel more comfortable with and desire that colors that are in your spectrum. (The spectrums will be explained in the next posting.) To your eyes, the colors in your spectrum are more desired to you and obviously better taste. Each color of the spectrum that is opposite to your eyes might appear dull, or not as sharp, harsh, garish or even a little cheap. While the colors that are in your spectrum have a more pleasing look.
- There is also a reaction in your mind. You are automatically drawn to certain colors because of past associations and experiences with them. That has nothing to do with your “color within your DNA”, but rather the psychological associations you have had with those colors in the past. For example many little girls love pink and many times mature women revert back to that same color to bring back youth that is past.
Color is one of the first things other people notice about you when you meet for the first time. It does not have to be their spectrum for an appealing reaction. It must be in your spectrum to make you look good. It might even be part of that memorable combination necessary for you to stand out.
Imagine what the world would be like without color. Think about the movie Pleasantville. It all started as a black and white with shades of gray existence…then color was added. Things were never the same. Become amazing learn about color. More later...
Amazingly Yours
Dr. Marlene
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