One of the easiest ways to get notice is to wear color or to add color to your environment. If you what that new position at work, and know that you are qualified, wear color to get noticed. But not just any color such as a soft blue or green. What I am talking about is powerful color. Let me give you some examples where color is a status symbol.
The Oscars are a great place to see where color makes a difference. As I have said before black is so overrated for evening. The Oscars is a place where if you don’t wear the right color… you don’t exist. First let me give you a little background on the Oscars. Working in the background of the Oscars are the handlers of the stars and the people who keep the lines moving to the media and into the theatre. (Did you see any of them?) All people on the red carpet are dressed in evening wear. The handlers are usually wearing black, dark gray with very little color allowed in their outfits. They are the backdrop to the splashes of color that appears all over the newspapers the next day.
What did you see this year? That red Grecian style with roses across the shoulder made most of the newspapers. The color wasn’t just red….IT WAS R-E-D! It simply popped off the star. And I don’t have to tell you who wore that dress you remember. Last year, it was that GOLD dress worn by a star’s wife who is also an actress. A couple of years before was the best actress winner wore a purple and green dress. I saw knock off’s of that dress within 1 month of the show. I even tried one on. (A lot of dress to handle) Hence we have the handlers. But how often do you remember seeing any handler?
If you go to seminars see which speaker captures your attention. I remember one gentleman who wears a bright blue coat on stage. He captures your attention and you always know where he is standing. Even in the arena of politics, the ladies always have the advantage of capturing your attention and holding on with that remembrance factor. Now let us go back to wanting a new position at work or going for a new job.
Color is the way to be remembered. Not those weak washed out colors; as a friend and colorist use to call them “Lower Social-economic colors” K-Mart colors. She said upper social-economic colors are like Prada color. Now that doesn’t mean you have to buy Prada to get noticed. But walk into a store and just stop and scan the racks and see what stands out. Where your eye stops is where you should be looking at color to add to any black, gray or brown corporate uniform. If you want to get noticed and you can do the job, show the management that you know how to dress.
This same idea works in your home. Go to a bookstore and look at the magazines for “starter” homes. Then pick up a magazine for your higher end homes. Color is what will catch your eye. Now I know that, that doesn’t always hold true, some people like the cottage all white look; or the soft blue ocean cottage look. But even in the blue ocean cottage look, I have seen bright blue walls. Change things; add color in your life.
Amazingly Yours,
Dr Marlene
Join me Wednesday’s for Amazing Women: brains, beauty & style on Voice America Women’s Radio network. www.amazingwomenbbs.com . If you want to get your shape into better shape get The Thinking Side to Thin www.thinkingsidetothin.com How to change your thinking to keep, or get that shape you have always wanted. To learn more about color get Marketing’s Silent Language at www.silentlanguage.com .
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Thursday, March 6, 2008
Friday, February 29, 2008
Fresh Air in a Sea of Black
I waited till today for this entry so I could post of the 29th of February. For all of you born on this day Happy Birthday and remember as the rest of us age you are still young.
I enjoy attending most events as I can always find something wonderful that makes it memorable. Many times it is something wonderful as an unexpected conversation or as simple as a great desert. This time it was fashion; and in the sea of black it was stunning and enjoyable.
The fresh air was taken right off the runways and into this event. Two smart amazing women took the bubble evening dress complete look and made it their own; one in black and the other in white. What made this even more fun was one had dark hair and other was…what else blond. The best was, unlike many women, who just wear the dress, they were able to take the entire runway look and make it their own. They looked stunning!
Heads turned when they walked by. Of course many loved the short skirts, but it wasn’t just the skirts that made head turners. It was the sassy approach these lovely ladies pulled off that made the look theirs. I had one glimpse when one of the women looked like she was posed for the latest fashion magazine. Well done ladies.
Each year I notice more and more color. It is wonderful. Who ever the people were that pushed for black to be the color for evening wear must have been color blind. This year one lovely lady in a flowing celery green evening pants outfit was wonderful, tall and blond; she was a breath of spring on a warm evening with a spectacular sunset.
Another white evening dress caught my eye. Although I only got a glimpse, the dress was wrapped like the look of a Greek goddess. The shoulder throw I didn’t understand and I think it took away from the great goddess look. White and flowing she walked through the room like mist.
Not to be outdone by the women, the men were bringing out the color for their evening look. I spotted many ties in a wide range of colors and patterns. I am beginning the think the usual black and white look for evening dress for men is a thing of the past. My comment is…it’s about time.
Amazingly Yours,
Dr Marlene
Join me Wednesday’s for Amazing Women: brains, beauty & style on Voice America Women’s Radio network. www.amazingwomenbbs.com . If you want to get your shape into better shape get The Thinking Side to Thin www.thinkingsidetothin.com How to change your thinking to keep, (or get) that shape you have always wanted and to, ahyes, become a fashion icon.
I enjoy attending most events as I can always find something wonderful that makes it memorable. Many times it is something wonderful as an unexpected conversation or as simple as a great desert. This time it was fashion; and in the sea of black it was stunning and enjoyable.
The fresh air was taken right off the runways and into this event. Two smart amazing women took the bubble evening dress complete look and made it their own; one in black and the other in white. What made this even more fun was one had dark hair and other was…what else blond. The best was, unlike many women, who just wear the dress, they were able to take the entire runway look and make it their own. They looked stunning!
Heads turned when they walked by. Of course many loved the short skirts, but it wasn’t just the skirts that made head turners. It was the sassy approach these lovely ladies pulled off that made the look theirs. I had one glimpse when one of the women looked like she was posed for the latest fashion magazine. Well done ladies.
Each year I notice more and more color. It is wonderful. Who ever the people were that pushed for black to be the color for evening wear must have been color blind. This year one lovely lady in a flowing celery green evening pants outfit was wonderful, tall and blond; she was a breath of spring on a warm evening with a spectacular sunset.
Another white evening dress caught my eye. Although I only got a glimpse, the dress was wrapped like the look of a Greek goddess. The shoulder throw I didn’t understand and I think it took away from the great goddess look. White and flowing she walked through the room like mist.
Not to be outdone by the women, the men were bringing out the color for their evening look. I spotted many ties in a wide range of colors and patterns. I am beginning the think the usual black and white look for evening dress for men is a thing of the past. My comment is…it’s about time.
Amazingly Yours,
Dr Marlene
Join me Wednesday’s for Amazing Women: brains, beauty & style on Voice America Women’s Radio network. www.amazingwomenbbs.com . If you want to get your shape into better shape get The Thinking Side to Thin www.thinkingsidetothin.com How to change your thinking to keep, (or get) that shape you have always wanted and to, ahyes, become a fashion icon.
Monday, January 28, 2008
Crazy Mixed-Up Monday
A Seminar with Fuzzy Bunny Slippers:
What a great weekend. It only rained at night…yeah…and I attended a great seminar in fussy bunny slippers. OK before you think I am complete nuts let me explain.
Attending any seminar across town or across the country is difficult with the busy schedules that most of us keep. Taking the time and money to sit for three days in a hotel may not be time well spent. That is one of the reasons that I was excited about this seminar.
I attended the virtual Wealthy Girl Summit put on by Alicia Dunams www.wealthygirlsummit.com . Alicia will be on the Amazing Women’s brains, beauty & style Show www.amazingwomenbbs.com on February 20th. I discovered first day this summit was going to be well attended as I logged on just a little late and the summit was totally full. Alicia fixed that immediately. The following day was a blow out event. The speakers were exceptional and the information they gave was useful and timely. Adryenn Ashley is a ball of fire. About the same as when I meet her during a Summit in New York. Marci Shimoff and Loral Langemeier are tops in their fields; and the list went on. My suggestion is to buy the MP3’s of the Summit if they are available. Alicia great job!
My Complaint with a Local Media Writer:
Maybe you have one in your town also. There is one in a magazine I receive, I would like to meet to see if he has ever had to lose weight or go through the psychological process of losing weight. Usually he isn’t too far off on most of his information, the problem I have with this ‘guy’…is he is coming from a man’s perceptive on eating plans. In a two week period he managed to put out two lists and part of one list was contradictory to the other. He said tell everyone that you are going to lose weight and what your goals are. Two weeks later he says “You let family and friends tempt you with bad choices” GOOD GRIEF…let’s get real! If you don’t tell anyone that you are on a diet, they won’t tempt you! They may not even know you are on a new way of eating. And if they do notice, that is all you tell them. You have decided to eat healthy. (Period!) Don’t give them one little inch to get into your head to change your mind.
Every year the majority of the people that go on diets are women. Why? First… men don’t have the stigma of gaining weight that women do. Second…when was the last time that anyone heard that any male actor needs to be a size 2!! If a male actor gains a pot belly, they just put loose shirts on him. If you look closely you will catch the bulges not matter what camera angles they use.
With women being the majority of people on diets at any one time…why do we listen to men on how to diet??? Our bodies are different!! If you want to learn what one women has done try my book The Thinking Side to Thin at www.thinkingsidetothin.com or on Amazon. Not that I know it all. Each person is different, but some weight loss problems are all the same. One is telling others you are dieting.
Old habits are hard to break. Once you start using new rules to break old habits why let anyone change your path to success!
Amazingly Yours,
Dr Marlene
If you want another book on sales, marketing and a new segmentation on both check out my other book Marketing’s Silent Language at www.silentlanguage.com . There is a limited supply of books left so hurry.
P.S. Congratulations to Tony Orlando on losing 103 pounds. I saw him in a diet ad and he looks like the mature version of the heart throb he use to be. Keep up the good work Tony.
What a great weekend. It only rained at night…yeah…and I attended a great seminar in fussy bunny slippers. OK before you think I am complete nuts let me explain.
Attending any seminar across town or across the country is difficult with the busy schedules that most of us keep. Taking the time and money to sit for three days in a hotel may not be time well spent. That is one of the reasons that I was excited about this seminar.
I attended the virtual Wealthy Girl Summit put on by Alicia Dunams www.wealthygirlsummit.com . Alicia will be on the Amazing Women’s brains, beauty & style Show www.amazingwomenbbs.com on February 20th. I discovered first day this summit was going to be well attended as I logged on just a little late and the summit was totally full. Alicia fixed that immediately. The following day was a blow out event. The speakers were exceptional and the information they gave was useful and timely. Adryenn Ashley is a ball of fire. About the same as when I meet her during a Summit in New York. Marci Shimoff and Loral Langemeier are tops in their fields; and the list went on. My suggestion is to buy the MP3’s of the Summit if they are available. Alicia great job!
My Complaint with a Local Media Writer:
Maybe you have one in your town also. There is one in a magazine I receive, I would like to meet to see if he has ever had to lose weight or go through the psychological process of losing weight. Usually he isn’t too far off on most of his information, the problem I have with this ‘guy’…is he is coming from a man’s perceptive on eating plans. In a two week period he managed to put out two lists and part of one list was contradictory to the other. He said tell everyone that you are going to lose weight and what your goals are. Two weeks later he says “You let family and friends tempt you with bad choices” GOOD GRIEF…let’s get real! If you don’t tell anyone that you are on a diet, they won’t tempt you! They may not even know you are on a new way of eating. And if they do notice, that is all you tell them. You have decided to eat healthy. (Period!) Don’t give them one little inch to get into your head to change your mind.
Every year the majority of the people that go on diets are women. Why? First… men don’t have the stigma of gaining weight that women do. Second…when was the last time that anyone heard that any male actor needs to be a size 2!! If a male actor gains a pot belly, they just put loose shirts on him. If you look closely you will catch the bulges not matter what camera angles they use.
With women being the majority of people on diets at any one time…why do we listen to men on how to diet??? Our bodies are different!! If you want to learn what one women has done try my book The Thinking Side to Thin at www.thinkingsidetothin.com or on Amazon. Not that I know it all. Each person is different, but some weight loss problems are all the same. One is telling others you are dieting.
Old habits are hard to break. Once you start using new rules to break old habits why let anyone change your path to success!
Amazingly Yours,
Dr Marlene
If you want another book on sales, marketing and a new segmentation on both check out my other book Marketing’s Silent Language at www.silentlanguage.com . There is a limited supply of books left so hurry.
P.S. Congratulations to Tony Orlando on losing 103 pounds. I saw him in a diet ad and he looks like the mature version of the heart throb he use to be. Keep up the good work Tony.
Monday, January 21, 2008
OKAY Now What Do I Do to Clean Up This Stuff!!
When I have Regina Leeds http://www.reginaleeds.com/ on my Amazing Women, brains, beauty & style show http://www.amazingwomenbbs.com/ it is always a pleasure for me; because I am somewhat of a neat nick. That doesn’t mean that I go around after people and clean up at a party. What it does mean is that I like to have things in place so when I need to find something, I can find it quickly. As a business owner when I had many, many employees, having that kind of order in my office to me was necessary. It just seemed to overflow into my home life.
However, when you are the only person in the home who wants neat order it can be a challenge. Instead of getting order, you store everything because no one wants to part with ANYTHING. So for years, I have been a hide it and forget it person. No one wanted to make a decision of what is needed and not needed, so I stored it. Now that we are organizing just for us I have another problem. What am I going to do with all this stuff?
We are a society that is drowning in stuff…stuff that in most cases is not important. I see more and more storage locker companies being built in this area, where stuff can be stored. What good is it to just pay money to just keep it hidden? The more I think of that crazy logic, the less it seems logical. Some people say they don’t want to get rid of things because they don’t want to fill the landfills. Okay, so at least they have a reason. But is it logical? We all keep buying but many of us don’t throw away.
Today I read a story about a large company that was getting rid of all the‘ad gifts’ stuff http://apnews.excite.com/article/20080119/D8U8U5C80.html that was being delivered to all the employees by potential products manufacturers. These manufacturers wanted the company to buy these products so they give little gifts of every shape, size and color with company and product names on them. This stuff was being taken out of the office and instead of just trashing it, they were shipping to Africa where the products were not sold, but the gifts could be used effectively. What a great concept!
Now if the rest of us just could have that same concept when it comes to our personal stuff! Part with it happily and know that whoever gets it after you will be very happy with what we have parted. I am starting spring cleaning early in fact if we all started now, we would be free to have a spring to remember. Spring is an amazing time of the year to be out in nature’s wonderful tapestry of foliage and flowers.
Amazingly Yours
Dr Marlene
P.S.
You can learn the secrets about my weight loss of 170 lbs. with the mental methods that I used in my book: The Thinking Side to Thin: available on Amazon or http://www.thinkingsidetothin.com/ . Or if you want to learn more about color, my book Marketing’s Silent Language includes how to use it to your business and sales advantage see more at www.silentlanguage.com
However, when you are the only person in the home who wants neat order it can be a challenge. Instead of getting order, you store everything because no one wants to part with ANYTHING. So for years, I have been a hide it and forget it person. No one wanted to make a decision of what is needed and not needed, so I stored it. Now that we are organizing just for us I have another problem. What am I going to do with all this stuff?
We are a society that is drowning in stuff…stuff that in most cases is not important. I see more and more storage locker companies being built in this area, where stuff can be stored. What good is it to just pay money to just keep it hidden? The more I think of that crazy logic, the less it seems logical. Some people say they don’t want to get rid of things because they don’t want to fill the landfills. Okay, so at least they have a reason. But is it logical? We all keep buying but many of us don’t throw away.
Today I read a story about a large company that was getting rid of all the‘ad gifts’ stuff http://apnews.excite.com/article/20080119/D8U8U5C80.html that was being delivered to all the employees by potential products manufacturers. These manufacturers wanted the company to buy these products so they give little gifts of every shape, size and color with company and product names on them. This stuff was being taken out of the office and instead of just trashing it, they were shipping to Africa where the products were not sold, but the gifts could be used effectively. What a great concept!
Now if the rest of us just could have that same concept when it comes to our personal stuff! Part with it happily and know that whoever gets it after you will be very happy with what we have parted. I am starting spring cleaning early in fact if we all started now, we would be free to have a spring to remember. Spring is an amazing time of the year to be out in nature’s wonderful tapestry of foliage and flowers.
Amazingly Yours
Dr Marlene
P.S.
You can learn the secrets about my weight loss of 170 lbs. with the mental methods that I used in my book: The Thinking Side to Thin: available on Amazon or http://www.thinkingsidetothin.com/ . Or if you want to learn more about color, my book Marketing’s Silent Language includes how to use it to your business and sales advantage see more at www.silentlanguage.com
Tuesday, November 27, 2007
Freaky Friday
I must admit that I actually added to the rest of the people getting out early on what is usually called Black Friday. I have always wondered why the media called it Black Friday. There is really nothing black about it, except maybe the sky.
We tried Freaky Friday a few years ago and found the people that set their alarms and made it to the stores while the raccoons were still out were really nice people. But why did they do it. Was it the extra $10 gift certificate you got at one place, or the free breakfast you received at another? What made them participate?
It all starts with the ads that run on Thanksgiving. That paper in our area is bigger than the biggest Sunday paper we usually receive. So you pour over the ads, seeing who has the bargains that are on your list of gifts for Christmas. Then the decisions! Which store do I get to first? Do I have to get up at 3AM or 4AM? And, when will I have the time to get to the store that is giving away breakfast? Oh…the decisions…
So you roll out of bed at 3:30AM (the store is close) and hit the road while those raccoons are still scurrying the neighborhood. Under an almost party like atmosphere you line up outside the store. Bundled up…coffee in hand…then the doors open. BUT, unlike that you see on television when Feline’s has their sale on bride’s dresses. This group of shoppers is cautious, happy, helpful, funny, and calm for such a stressful time. Many consider this fun!!? Many do this every year! Stores reward these people with extras, bonuses, gift cards and more.
The one thing these Freaky Friday shoppers have learned is those items with the biggest discounts don’t last. In some cases…they don’t last to the end of that line outside. This is found primarily these days at the electronics stores; where a $200 laptop or a $300, 42inch plasma is waiting for the really brave who camped out all night for those bargains. Some stores are even using a way of handing out a ticket for their limited supplies. Starting at the front of the line for all the super specials they have in the store. That way they have order instead of chaos, and everyone still stays happy.
Here is the interesting observation. The people at the back of the line don’t leave just because they did not get a ticket for the super specials. They stay. They still shop, they still have the experience and fun and sometimes…people who have the tickets for some items give them away because they are already over their budget. So they get to play Santa Clause too.
What a great concept. Bargains, fun, new friends, food… that does sound like a party. So why doesn’t the media rename black Friday to something more fun; like Sparkling Friday or Freaky Friday. Yes it is freaky to get up that early to go shopping. But it is fun! And it’s only one day a year!
Amazingly Yours,
Dr Marlene
If you want a fun read that can also teach you the secrets I learned on losing over 170 lbs. pick up my book: The Thinking Side to Thin: available on Amazon or under links to my other sites. It will be a good one to have around just after the holidays. Or if you want to learn more about color, my book Marketing’s Silent Language includes how to use what the eye sees first, to your advantage.
We tried Freaky Friday a few years ago and found the people that set their alarms and made it to the stores while the raccoons were still out were really nice people. But why did they do it. Was it the extra $10 gift certificate you got at one place, or the free breakfast you received at another? What made them participate?
It all starts with the ads that run on Thanksgiving. That paper in our area is bigger than the biggest Sunday paper we usually receive. So you pour over the ads, seeing who has the bargains that are on your list of gifts for Christmas. Then the decisions! Which store do I get to first? Do I have to get up at 3AM or 4AM? And, when will I have the time to get to the store that is giving away breakfast? Oh…the decisions…
So you roll out of bed at 3:30AM (the store is close) and hit the road while those raccoons are still scurrying the neighborhood. Under an almost party like atmosphere you line up outside the store. Bundled up…coffee in hand…then the doors open. BUT, unlike that you see on television when Feline’s has their sale on bride’s dresses. This group of shoppers is cautious, happy, helpful, funny, and calm for such a stressful time. Many consider this fun!!? Many do this every year! Stores reward these people with extras, bonuses, gift cards and more.
The one thing these Freaky Friday shoppers have learned is those items with the biggest discounts don’t last. In some cases…they don’t last to the end of that line outside. This is found primarily these days at the electronics stores; where a $200 laptop or a $300, 42inch plasma is waiting for the really brave who camped out all night for those bargains. Some stores are even using a way of handing out a ticket for their limited supplies. Starting at the front of the line for all the super specials they have in the store. That way they have order instead of chaos, and everyone still stays happy.
Here is the interesting observation. The people at the back of the line don’t leave just because they did not get a ticket for the super specials. They stay. They still shop, they still have the experience and fun and sometimes…people who have the tickets for some items give them away because they are already over their budget. So they get to play Santa Clause too.
What a great concept. Bargains, fun, new friends, food… that does sound like a party. So why doesn’t the media rename black Friday to something more fun; like Sparkling Friday or Freaky Friday. Yes it is freaky to get up that early to go shopping. But it is fun! And it’s only one day a year!
Amazingly Yours,
Dr Marlene
If you want a fun read that can also teach you the secrets I learned on losing over 170 lbs. pick up my book: The Thinking Side to Thin: available on Amazon or under links to my other sites. It will be a good one to have around just after the holidays. Or if you want to learn more about color, my book Marketing’s Silent Language includes how to use what the eye sees first, to your advantage.
Thursday, October 11, 2007
Understanding Color With Science
Yesterday I gave a speech and decided to try one that I have been working on for some time. The speech had to do with the psychology of being evaluated when you first meet someone. Although there are 7 different items in the process I left the color item till the last because of past experience with other the audiences.
Because I announced this was an interactive speech, I took questions throughout the talk. I knew that the color item was going to draw the most interest. Even the men in the audience had questions and statements as to how color has helped them many times in business.
Early during interest in color one woman mentioned the…winter, spring, summer, fall aspect of color; at that point I noticed the body language of the men and the eye rolls. However, when I explained that the scientific method of color and the blue base – yellow base system, the men were intrigued; and they got it!
If you stick with the real provable science of any theory it will always win. So speaking from the scientific end of color I explained the two different classifications and how you tell the difference. I explained how they are measured. Some people (a little over 66% of the population) have more blue in their skin; while the remaining people have more yellow in their skin.
Each system (blue and yellow) have an entire color wheel except for two colors.
Simple to understand for the men and quick to check.
Over the years what I have learned is that men, when they understand and “get” this system, can be better at spotting the differences then most women. Men don’t seem to be affected by the “styles” of the hour.
When you understand this system, buying clothes and decorating your home can become easier. However, the real help in business in understand this system when present, sell or market to others. You can use the system to your advantage. And in todays market any advantage helps. More next time.
Amazingly Yours
Dr. Marlene
You can read all about the systems and how they work in my book Marketing’s Silent Language, www.silentlanguage.com
Because I announced this was an interactive speech, I took questions throughout the talk. I knew that the color item was going to draw the most interest. Even the men in the audience had questions and statements as to how color has helped them many times in business.
Early during interest in color one woman mentioned the…winter, spring, summer, fall aspect of color; at that point I noticed the body language of the men and the eye rolls. However, when I explained that the scientific method of color and the blue base – yellow base system, the men were intrigued; and they got it!
If you stick with the real provable science of any theory it will always win. So speaking from the scientific end of color I explained the two different classifications and how you tell the difference. I explained how they are measured. Some people (a little over 66% of the population) have more blue in their skin; while the remaining people have more yellow in their skin.
Each system (blue and yellow) have an entire color wheel except for two colors.
- In the blue base color wheel there is no orange -- Why? Because there is too much yellow in orange.
- In the yellow base color wheel there is not magenta – - Why? Because there is too much blue in magenta.
Simple to understand for the men and quick to check.
Over the years what I have learned is that men, when they understand and “get” this system, can be better at spotting the differences then most women. Men don’t seem to be affected by the “styles” of the hour.
When you understand this system, buying clothes and decorating your home can become easier. However, the real help in business in understand this system when present, sell or market to others. You can use the system to your advantage. And in todays market any advantage helps. More next time.
Amazingly Yours
Dr. Marlene
You can read all about the systems and how they work in my book Marketing’s Silent Language, www.silentlanguage.com
Monday, October 8, 2007
Why is Color Important?
Over the next few posts I will be discussing color, how it works and why it is important. We are engulfed in color daily; but have you ever really thought about it what it does and how it works?
It assaults your senses, envelopes your every waking moment. It pulls pokes and prods you, and has a profound effect on your emotions. It stops you in your tracks, can make you hungry and makes you want to buy. It moves at the speed of light and helps program the brain to accept or reject the spoken or written word. Color is an incredibly powerful business tool.
How does color work? We are assaulted on a daily basis of over 16.3 million colors. This assault is actually due to the science of color…the chemical make-up of the object being viewed along with the light under which it is viewed. You make constant choices based on this science. There is a chemical and light reaction in the eye and this process creates a physical reaction that is unique to color or color combinations. (Such as my reaction to certain colors of blue used on certain objects.)
Two important psychological things take place when you view color.
It assaults your senses, envelopes your every waking moment. It pulls pokes and prods you, and has a profound effect on your emotions. It stops you in your tracks, can make you hungry and makes you want to buy. It moves at the speed of light and helps program the brain to accept or reject the spoken or written word. Color is an incredibly powerful business tool.
How does color work? We are assaulted on a daily basis of over 16.3 million colors. This assault is actually due to the science of color…the chemical make-up of the object being viewed along with the light under which it is viewed. You make constant choices based on this science. There is a chemical and light reaction in the eye and this process creates a physical reaction that is unique to color or color combinations. (Such as my reaction to certain colors of blue used on certain objects.)
Two important psychological things take place when you view color.
- You will feel more comfortable with and desire that colors that are in your spectrum. (The spectrums will be explained in the next posting.) To your eyes, the colors in your spectrum are more desired to you and obviously better taste. Each color of the spectrum that is opposite to your eyes might appear dull, or not as sharp, harsh, garish or even a little cheap. While the colors that are in your spectrum have a more pleasing look.
- There is also a reaction in your mind. You are automatically drawn to certain colors because of past associations and experiences with them. That has nothing to do with your “color within your DNA”, but rather the psychological associations you have had with those colors in the past. For example many little girls love pink and many times mature women revert back to that same color to bring back youth that is past.
Color is one of the first things other people notice about you when you meet for the first time. It does not have to be their spectrum for an appealing reaction. It must be in your spectrum to make you look good. It might even be part of that memorable combination necessary for you to stand out.
Imagine what the world would be like without color. Think about the movie Pleasantville. It all started as a black and white with shades of gray existence…then color was added. Things were never the same. Become amazing learn about color. More later...
Amazingly Yours
Dr. Marlene
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